Short Bio: Carlen Lea is a connector of people, ideas and information. She is a digital-first integrated marketer with expertise in building valuable relationships between brands and consumers across a wide variety of regulated and non-regulated industries. Currently, she is the SVP/Director, Insights & Innovation at RTC, a full service marketing agency in Washington, DC that is part of the WPP network and aligned with Wunderman and Y&R Group. You can follow her on Twitter @carlenlea and find her on Treffpunkt and RTC Agency Blog/.
Need a Speaker or Blogger?
Did I mention I’m a great speaker at conferences and events? Just ask SXSW, the 4As, or ePatient Connections. Heck, you can even see my presentation at ePatient 2009. I love to blog conference and generally live Tweet conferences I attend. I was an official conference blogger for AdTech Chicago in 2006 and would be happy to do the same for you!
Full Bio: Carlen Lea Lesser is the SVP/Director Insights & Innovation for RTC, a full service agency in Washington, DC. The role of this unique team that Carlen leads at RTC is responsible for overseeing strategy and planning, both traditional and digital/emerging channels.
In addition, she has developed a specific focus on understanding FDA regulations and guidance on Pharma marketing, and how it applies to interactive marketing. Carlen, and her team, regularly publish and speak on this topic and provide briefings to clients and the industry whenever warning letters on digital communications are issued.
Her healthcare experience ranges from complex biologics for conditions like MS to pneumonia vaccines. As the Dii department head, Carlen works across almost all clients and is able to ensure that best practices from a variety of categories and industries are leveraged for all clients. Carlen’s agency experience at RTCRM and CDG Interactive includes Pfizer, Johnson & Johnson, AARP, Novo Nordisk, GSK, GEICO, Microsoft, Fannie Mae, Firefly Farms, Mondial Assistance Travel Insurance, and Hilton Hotels. She has also worked on the client-side with Allied Capital Corporation and Interstate Hotels & Resorts.
Carlen holds a Bachelor of Fine Arts from the University of Miami, and transitioned into the interactive space in 1999 after a successful career in professional theatre, by building the first website to aggregate technical theatre jobs in the Washington, DC area. She has an awesome husband, three crazy house rabbits, bakes, hikes, drinks tea, and is a fiber artist . You can find her on Twitter @carlenlea.
Digital Belief Model: Smart is Sexy
It’s not about the technology. It’s about the power to connect people, ideas and information.
- goal-oriented, performance-based marketing
- taking advantage of powerful, inexpensive online testing tools
- optimizing performance of websites and interactive initiatives
- search engines optimization through relevant content development
- the power of social media for enhancing ROI
- utilizing Web analytics for intelligence, not just data
- ability to measure success on all tactics
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